Kingspan
Be a Gamechanger
Services:
Concept, Film Direction
Type:
Brand Awareness Campaign
Partner:
skeon digital
A Gamechanger has to be someone that significantly alters the way things are done.
Almost 40 percent of the world's greenhouse gas emissions are caused by the construction industry. With QuadCore, Kingspan developed an insulation core, that changes the game in terms of sustainability. For the international product launch, we developed a people-based campaign, showing three protagonists as target group testimonials, which represent gamechangers in their industry. The campaign was launched in 10 countries, 8 languages and had nearly 100 assets.
Almost 40 percent of the world's greenhouse gas emissions are caused by the construction industry. With QuadCore, Kingspan developed an insulation core, that changes the game in terms of sustainability.
For the international product launch, we developed a people-based campaign, showing three protagonists as target group testimonials, which represent gamechangers in their industry. The campaign was launched in 10 countries, 8 languages and had nearly 100 assets.
