Herzzentrum Bonn
#gemeinsamwachsen
Services:
Concept, Film Direction
Category:
Employer Branding
Agency:
invendo
Healthcare recruiting with a new approach.
This campaign showcases the everyday work of intensive care unit nurses in a documentary style. The key messaging of #gemeinsamwachsen is referring to the advancement opportunities for new nurses and the opening of a new heart clinic in 2024. Despite the challenges of producing in a fully operating hospital, we succeeded in creating an authentic and compelling campaign, that reflects the reality of working at Herzzentrum Bonn.
This campaign showcases the everyday work of intensive care unit nurses in a documentary style. The key messaging of #gemeinsamwachsen is referring to the advancement opportunities for new nurses and the opening of a new heart clinic in 2024. Despite the challenges of producing in a fully operating hospital, we succeeded in creating an authentic and compelling campaign, that reflects the reality of working at Herzzentrum Bonn.
Unrealistic recruitment promises in healthcare.
Recruitment campaigns in healthcare often rely on offering benefits that cannot be sustained in the long term, causing disappointment and frustration. This group is particularly sensitive to empty promises due to their daily experiences. To address this, healthcare institutions must prioritize transparency and credibility in their recruitment messaging.
Recruitment campaigns in healthcare often rely on offering benefits that cannot be sustained in the long term, causing disappointment and frustration. This group is particularly sensitive to empty promises due to their daily experiences. To address this, healthcare institutions must prioritize transparency and credibility in their recruitment messaging.
Behind the scenes.
