Caravan Center Bocholt
Freiheit erleben
Services:
Concept, Film Direction
Category:
Brand Awareness Campaign
Agency:
3B, skeon digital
The kickstart for an experience-driven communication strategy.
This campaign's goal was to demonstrate the versatility of caravaning without having to feature any protagonists. The concept is based on calming scenes with authentic sound design, to spark the desire of simply hitting the road. The challenge was travelling to five countries within a very short timeframe and the smallest possible crew. In addition to the campaign, we also developed a new, more emotional visual language.
This campaign's goal was to demonstrate the versatility of caravaning without having to feature any protagonists. The concept is based on calming scenes with authentic sound design, to spark the desire of simply hitting the road.
The challenge was travelling to five countries within a very short timeframe and the smallest possible crew. In addition to the campaign, we also developed a new, more emotional visual language.
A new inspiring visual language
