Bahia
Immer ein Erlebnis
Services:
Brand & Creative Direction
Category:
Brand Identity
Agency:
3B
We developed a new corporate identity, including logo design, visual language and a new claim.
Bahia is the go-to destination for activities centered around swimming, sauna, health, and relaxation. In 2022, Bahia commissioned a comprehensive brand relaunch that would affect all communicative touchpoints. The guidelines were clear: the palm tree should function as the key visual, the target audience should be younger, and the concept should work for both the water and sauna world.
Bahia is the go-to destination for activities centered around swimming, sauna, health, and relaxation. In 2022, Bahia commissioned a comprehensive brand relaunch that would affect all communicative touchpoints. The guidelines were clear: the palm tree should function as the key visual, the target audience should be younger, and the concept should work for both the water and sauna world.
The objective was to create a brand that would make a strong impact and appeal to a younger target audience. The goal was to bring back consistency while incorporating emotional elements into a clear and streamlined design language.
With the help of illustrator Ronny Heimann, we developed a custom icon set perfectly aligned with the corporate design, allowing us to avoid using stock and maintain consistency in the design language.
